The House That Johnny Built
Both Manziel and the family of his longtime friend, Nate Fitch, had filed to trademark “The House That Johnny Built,” but the U.S. Patent & Trademark Office notified the Fitch family on Monday that its registration was refused.
“Registration is refused because the applied-for mark consists of or includes matter which may falsely suggest a connection to Johnny Manziel,” the note said. “Although Johnny Manziel is not connected with goods and/or services provided by applicant under the applied-for mark, Johnny Manziel is so famous that consumers would presume a connection.”
In January, Manziel applied for the trademark with the intention to use it on everything from shirts and hats to “women’s athletic tops with built-in bras.”
The Fitch family has six months to respond, but the preliminary ruling puts Manziel in the driver’s seat to one day own the trademark.