Texas A&M Celebrates Heisman Winner with Times Square Billboard
Give Texas A&M credit: Even in the money-saturated world of big-time college sports, the school has managed to find a new way to spend on its football program.
This weekend, ESPN reported that the University and its athletic department are splitting the cost of a Times Square billboard congratulating their newly minted Heisman-winner, Johnny Manziel (a.k.a. Johnny Football, a.k.a. the guy with the most goofily American nickname in America) on his big accomplishment. Schools now mountexpensive campaigns promoting their athletes for the Heisman as a matter of course.
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